“Hope you’re well! I noticed your company…” Delete. Another generic sales email hits my inbox, joining countless others in the archive folder. We’ve all been there.

As a growth professional sending hundreds of emails weekly, I understand both sides of this story. We want to reach potential customers, but nobody wants to be that sender of bland, impersonal messages that get instantly dismissed.

The Brutal Reality

The outbound crisis in numbers:

• Generic emails: 1% response rate
• Manual personalisation: 25% response rate (but only 15 emails/day)

The Change Using AI

Over Christmas I and the engineering team finally had the capacity to make changes which were underpinned by three principles:

1. Precision Targeting

Instead of casting a wide net of generic emails. I started precisely targeting high-value audiences and communicating directly about business challenges and opportunities they had.

Before: “All UK Construction Businesses within our ICP”

After: “UK Construction Companies who recently unsuccessfully submit a Bid”

2. Deep Research Automation

To find this information I used AI tools that read website and social media information to give you:

• Key company information
• Leadership changes
• Recent Announcements
• Market challenges
• Growth signals
• Pain Points

3. Genuine Trigger Based Personalisation

Using the research from step 2 I was now able to write hyper-personalised messages.

Before: “Hope you’re well! I noticed your company…”

After: “Saw {{Company}} recently submitted a bid for {{Project/Contract}}.

The Brim Workflow

The Brim platform automates this entirely by connecting the tools and removing even more manual work.

Our systemise workflow:

1. Gathers Prospect data — Apollo
2. Enriches data — Clay
3. Research prospect — Perplexity
4. Craft Personalised messages — Brim
5. Send Outreach — Saleshandy

Although this is our general system, we tailor it to fit each campaign. If you’re interested in exploring a similar automated approach, feel free to reach out.

Real Results (So Far in January)

More enjoyable and stress-free outreach, thanks to our systemised and automated approach. Here’s what that looks like in numbers:

• 1-hour managing workflows
• 250 personalised emails sent
• 38% response rate achieved
• 29 qualified meetings booked

The real result — I can focus on the tasks that truly matter. So I now have the time and mental space to think strategically about Brim’s growth.

The Future is Personal

The question isn’t whether to adopt AI-powered personalisation. It’s whether you’ll be ahead of your competition when they do.

Want our implementation playbook? Let’s talk.

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